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NBC/TEGNA'S KARE-11 Opens Rio Olympic Coverage With Interactive TV

Minneapolis station KARE-11, a Tegna/NBC station, supplemented NBC Olympics' coverage of the 2016 Rio Olympic Games opening ceremony with an extremely high-engagement viewer poll live on their newscast immediately following the national broadcast.

Using Megaphone's "5 Stars" product, Minneapolis KARE viewers reacted favorably with a "3.4 out of 5 stars" final reaction to the ceremony coverage, presented on a one-hour delay from Rio.

Also on this debut interactive broadcast enhanced with Megaphone TV technologies, KARE producers went deeper into the discussion with a direct audience question: "What was THE moment of the opening ceremony?" 61% of the audience selected an opening ceremony olympic tradition, the "Parade of Nations."