– Brett Kavanaugh Confirmation Controversy tops this year’s list of top interactive live news polls –
– MEGAPHONE TV remains broadcast industry’s leading Viewer Engagement Platform bringing live polling to over 70 news organizations worldwide –
NEW YORK (December 17, 2018) – 2018 was a tumultuous year characterized by a relentless stream of stories that dominated newscasts across America. From national and international headlines such as the Midterms Elections and the US-North Korea nuclear summit to lighter fare such as Meghan Markle’s Royal Wedding and the “Yanny or Laurel” debate, there was no shortage of stories to captivate the attention of news enthusiasts.
When controversial news stories break, over 70 local and national news organizations across the country use MEGAPHONE TV’s live polling suite to measure audience sentiment in real-time, giving a voice to over 60% of local US TV households.
“Now, more than ever, viewer voices matter,” said MEGAPHONE TV CEO Dan Albritton. “Megaphone TV gives audiences a platform to join the conversation and share their thoughts on the issues that directly affect their lives.”
The Top Five news stories of 2018 that generated the most interactive viewer engagement are as follows:
Brett Kavanaugh Confirmation Controversy
NFL Anthem Protests (including Nike’s Colin Kaepernick campaign)
Immigration / Child Separation
*Source: Megaphone Studio
Megaphone TV sees common characteristics among the stories that generate the most participation.
“When a story like the Kavanaugh confirmation breaks in the middle of a volatile, emotionally-charged midterm election campaign; that is the perfect storm of controversy,” explains Albritton. “National political issues engage audiences because there is a strong emotional impact for people on both sides of the story. Regardless of your political leaning, those stories strike a nerve. And Megaphone TV gives viewers a chance to express their opinions.”