Questions? Feedback? powered by Olark live chat software

Cronkite News Activates Audience To Decide Coverage And It Was All Done Live

Arizona PBS and Cronkite News teamed with Megaphone TV as part of an experimental news show that allowed the audience to choose which stories would be covered through a live vote.

The 30 minute Special named “Choose Your News” was produced at the ASU Cronkite School of Journalism in Phoenix, AZ.

The program leveraged social media and texting tools before the show as 3 stories were nominated on twitter from 3 different bureaus; Sustainability,
Health and Borderlands.

We were thrilled with the easy and instant response we got using MegaphoneTV for live smartphone voting during the show.
— Frank Mungeam, Knight Professor of Practice in TV News Innovation at ASU Cronkite School of Journalism | Thursday, April 25, 2019

The winning story from each bureau made the live show. Choose Your News opened with all 3 stories and Megaphone TV’s live polling allowed the viewers to rate which of the stories they wanted more information on. This was all done via the Five Stars voting product.

The choices inside the poll were between: Migrant Medical Costs, Food Inspections at Daycare Facilities, and Arcosanti, An Experimental Community.

As the audience voted, the reporters that worked on the story were anxious to see the results from the Megaphone powered poll.

The second segment began by revealing the winning story.

Migrant medical costs had the highest rating in the poll with 3.9 stars.

An in-depth interview conducted by reporter Marcella Baietto was aired after the announcement.  

“The tools you use matter. How much your audience engages with you is in large part a function of how easy you make it; and how well you match your tools and platforms to the audience you are trying to reach …

We were thrilled with the easy and instant response we got using MegaphoneTV for live smartphone voting during the show.”

--- By Frank Mungeam, Knight Professor of Practice in TV News Innovation at ASU Cronkite School of Journalism | Thursday, April 25, 2019

ASU states the show has been shared with local TV newsrooms across the country. To read Professor Mungeam's full case study: Click Here