Link: Megaphone 101: Reports
The new self-serve Advanced Analytics can be found under the Reports Tab in Megaphone Studio.
The new Engagement Reports tab gives instant access to total usage statistics for your deployment including:
Unique Users (Reach)
Total Runs (Frequency)
User Engagement Time
The new Audience tab gives users self-serve access to demographic information including:
Audience also give you advanced insights into your Megaphone users.
Affinity identifies your viewers’ interests broken down into lifestyle content categories
In Market Segments identifies your viewers’ purchasing intent
Data includes products and services for which your viewers are actively searching
For more information on Megaphone Studio Reports, check out Megaphone 101: Reports or contact your Megaphone Producer.