As the NBA Finals between the Toronto Raptors and the Golden State Warriors unfolded, TV stations across North America turned to Megaphone’s live polling to let fans have a say and make their predictions.
The Megaphone enhanced episode, Xmas Fashion Party, was the most watched program of the day. The episode delivered 1.14 million viewers with a 37.8 share in all Adults 18-54 which was also the #3 show of the entire week.
Brett Kavanaugh Confirmation Controversy tops this year’s list of top interactive live news polls. MEGAPHONE TV remains broadcast industry’s leading Viewer Engagement Platform bringing live polling to over 70 news organizations worldwide.
MediaShift has published a survey of interactive and innovating types of audience engagement for local broadcasters. While not affiliated with MediaShift or NAB Pilot, Megaphone TV products and broadcast partners are heavily featured in the article.